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Company News >> OLED TV next year when the price replacement LCD? 3rd,Mar,2017

The face of the total market decline, "the Internet brand to join the color TV market price war intensified" dilemma, the traditional manufacturers Skyworth hope that new technology breakthroughs to promote color TV replacement to bring new markets. "2015 fiscal year OLED TV sold 20,000 units, 2016 fiscal year to sell 200,000 units." Yesterday (December 21), Skyworth released its latest OLED TV marketing goals. As a strong supporter of OLED, Skyworth yesterday held its since the 2013 join the OLED camp since the fourth conference, released with HDR technology, the new OLED TV products S9, and "plus technology does not increase." According to another, Skyworth will also be released in September 2016, the thickness of only 1mm OLED TV S10.

OLED father Professor Deng Qingyun also appeared as Skyworth "platform". "At the end of the day, OLED will completely replace LCD TV." However, this process may be relatively long, "may need 5 to 10 years."

OLED prices will drop next year?

As the father of OLED, Professor Deng Qingyun OLED TV on the development of high hopes, "the future of OLED TV will replace LCD TV." He told the author that his home is using two OLED TV, one is Samsung, one is LG.

But Professor Deng Qingyun also admitted: the current development of OLED TV to make him "not satisfied." "Today, the mainstream TV market is still LCD, OLED TV completely replace the LCD TV in the day before the arrival of me are not satisfied."

Professor Deng Qingyun pointed out that LCD TV (including LED TV) has developed to the bottleneck, need to use 4K, quantum dot, LocalDimming and other display technology to improve the clarity, brightness, color and other issues, like a patch, A paste, where not posted a paste ... ... and OLED different, one is perfect. "

But trapped in the higher prices of the problem, OLED is still not large-scale popular.

Skyworth Group TV Group President Liu Tong said, at present, the purchase of OLED users are the ultimate pursuit of high-end TV users. But he also stressed that OLED is not "luxury", the future will become a mass consumer goods, OLED panel with the increase in yield, OLED TV market size increases next year, OLED TV prices will certainly decline.

Hisense changed the name or will be fully promoted

Professor Deng Qingyun also stressed that the next two years is the key to the development of OLED, one of the most favorable OLED TV to promote the speed of the factors is "industry participation", called for more people into the industry.

Previously (September 16, 2015), led by the China Electronic Video Industry Association, LG Display (hereinafter referred to as "LGD") jointly LG Electronics, Skyworth, Konka, Changhong, Haier, Suning, Gome and other nearly 30 color TV industry Upstream and downstream industry chain and research institutions, jointly set up China OLED display industry alliance to speed up the popularity of OLED TV. However, in the traditional Chinese color TV brand first tier TCL and Hisense both absent China OLED display industry alliance. This is the impact of OLED TV promotion can be described as important.