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>> Still spit OLED? High-end OLED TV has started harvesting mode 17th,April,2019
A few years ago, we were still voicing OLED TVs, and there were all kinds of burn-in and residual images. But now OLED TV Group has covered almost all mainstream color TV brands, only Samsung and TCL are sticking to the QLED camp, but As the OLED industry chain matures further, they will have to join the OLED battlefield in the future.
The problem of burn-in screens that everyone criticizes, in fact, with the improvement of LGD's OLED products, the problem of OLED panel burn-in that has been produced since 2017 has basically been solved. Normal use of six or seven years is no problem.
For example, Sony is a typical representative of OLEDs that have benefited in recent years. In the global color TV market rankings, Samsung and LG lead and Sony ranks third. In 2018, Sony TV sales reached US$11.69 billion, followed by China’s Hisense, which was US$6.88 billion and TCL was US$6.58 billion. Sony’s TV sales have been steadily declining since 13.87 million in 2013. Despite this, Sony’s TV sales revenue increased by 58% compared to 2013 due to its focus on OLED TV.
With the increasingly fierce competition in the LCD TV market, Chinese TV manufacturers are turning their attention to OLED TV. High-end OLED TVs are already the trend of the times. But the real key to making OLED TVs popular is the need to reduce costs and move toward popularization. The important change that can reduce the cost of OLED is that more and more people are participating in this industry chain, accelerating the maturity of the industry supply chain and accelerating the virtuous cycle of OLED.
However, in contrast, LCD TVs do not have a break, and LCDs are moving in the direction of cheap big screens and high-end high resolutions. This is a double-sided pinch for OLEDs. The visual impact of larger screens for mainstream consumers is far more than the change in color. Therefore, the large screen of LCD and the ultra-short-throw projection without screen have grown rapidly in the past two years. In the high-end LCD field, including head brands such as Sony and Samsung, the remaining value of LCD is constantly being explored, including higher resolution, more backlight partitioning, higher brightness performance, and many display elements LCD still lead OLED. Quite a lot.
However, this still does not hold the violent impact of the new power of OLED.
Still spit OLED? High-end OLED TV has started harvesting mode
First of all, the price has dropped. Of course, LCD TVs are also frantically cutting prices. The 55-inch Internet TV has dropped to the price of 1,000 yuan, and 65 吋 even came to the 3K price. However, the price reduction of OLED is more obvious, especially 55吋, and the cheapest is only 7K. However, 65吋 is still above 1w5, because the larger screen OLED panel is more difficult to cut, the driving difficulty is higher, the yield rate is lower, and the cost rises linearly. However, 55-inch OLED TV, this is still a relatively large-screen size, in many families, it is still the preferred size.
What are the reasons for you to plant OLED?
Face value. Due to the characteristics of self-illumination, OLED TVs can be made very thin. At present, the ultimate can reach 2mm, and the thinnest LCD TV should be nearly 7mm. In the home art, ultra-thin TV is more than just a participant. Become a constructor and form part of the art of home.
The overall design of the TV is not only ultra-thin, but it can also achieve a narrower border and a higher screen ratio than the LCD TV, and the TV screen has more impact. It has long since got rid of the bounds of the border, and when it is hanging on the wall, it can fit tightly to the wall, really like a picture.
A more realistic picture. OLED has changed the mode of illumination, is it necessarily more advanced than LCD? In fact, each has its own advantages, but the advantage of OLED is that you will never forget. For example, the absolute black level, the most realistic color.
The disadvantage of OLED is that the brightness cannot be too high. In order to ensure the lifetime of the organic illuminator, the OLED will limit the maximum brightness. Due to the dimming principle, it is also determined that the OLED cannot have a good gray scale performance. However, in terms of black level, dynamics, refresh rate, viewing angle, and uniformity of backlight, OLEDs are far ahead of one.
More and more high-end TVs are OLEDs. From the perspective of the industry, the OLED panel industry chain has become increasingly mature, accelerating the release of OLED production capacity. In terms of production line construction, South Korea and China are all investing in the construction of OLED panels. LG DISplay, BOE, Huaxing Optoelectronics, Sharp, etc. Join the OLED construction camp, the investment is in the level of 100 billion. Brand side, in addition to Samsung, TCL, everyone has launched OLED TV, recently Hisense also released a very cost-effective OLED TV A8 series.
Of course, the OLED midstream industry sector, that is, panel manufacturing, the current mid-stream OLED panel production capacity is basically in the hands of traditional LCD manufacturers such as Samsung, LG, Sharp, JDI, etc. The strength and growth rate of Chinese panel makers is considerable, BOE, deep Tianma and flexible screen 3D curved glass blues technology, has begun to layout OLED production line, is expected to form a certain capacity scale around this year, is expected to achieve cornering overtaking in the OLED era.
Summary: Between OLED TVs and LCD TVs, it should not be the relationship between LCDs and plasma TVs. The two will live in harmony for a long time, but if you consider a farther future, mobile phone small screen, car mid-screen, TV big screen will definitely give priority to OLED panel, because he has better "future" attributes, including More lightweight, foldable curl and other forms.
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