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Company News >> Samsung became the biggest overlord of OLED screen 20th,March,2019

For Samsung, they firmly control the production capacity of small and medium-sized OLED screens, so how strong it is, so that Apple can't get rid of them, and the new version of iPhone X next year will have more demand for OLED screens.

The latest data from the statistical agency IHS Markit shows that the global flexible OLED display market reached US$3.04 billion in the third quarter. The largest leader in the field is Samsung, which accounts for 96.5% of the market and sales of 29.4. One hundred million U.S. dollars.

In contrast, the second place is LG, with sales of just over $100 million, accounting for 3.3% of the market. Hehui Optoelectronics ranked third with a market share of 0.1%.

The sales of high-end smartphones such as Samsung Note 8, iPhone X, etc., are enough to let users understand that the standard for high-end smartphones should be OLED screens, so Korean companies are absolutely dominant in this area, while Japanese companies are the first to develop OLED displays. However, it failed to grasp the opportunities for the development of the market, and the situation is now extremely embarrassing.

However, it should be noted that the current domestic OLED screen is developing rapidly. According to the news given by the industry chain, Apple is considering to let BOE join the OLED screen supplier team of the iPhone. In order to suppress the outbreak of the domestic OLED screen, Samsung is also adding crazy. R&D expenses, this year they will invest 14.1 trillion won, such a force is difficult for other companies to meet in a short time.

As a new type of screen, OLED has the advantages of no backlight, self-illumination, larger viewing angle, richer color, more energy saving, flexible bending and so on. If it goes well, by 2020, 53% of smartphones will be paired with OLED screens.