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Company News >> LG's OLED production line in Guangzhou will be put into production, and the opportunities and challenges of OLED TV 20th,Feb,2019
                                     LG announced that its 8.5-generation OLED panel production line in Guangzhou will be put into production in the third quarter of this year, and its OLED panel production capacity will increase by 35.7%, from 2.8 million to 3.8 million. LG's OLED panel capacity expansion will help ease the current capacity of large-size OLED panel production, providing opportunities for the further development of OLED TV, but OLED TV is now facing other technical challenges.

LG's OLED production line in Guangzhou will be put into production, and the opportunities and challenges of OLED TV

OLED TV opportunities

The technology of OLED TV is becoming more and more mature. Now LG's OLED panel production capacity is further expanding, which provides support for the popularization of OLED TV in the TV market. In 2017, OLED TVs accounted for more than 50% of the high-end TV market for the first time. This is the first time that it has exceeded this ratio, indicating that OLED TVs are gradually being recognized by high-end consumers.

At present, the global TV is mainly LCD TVs, LCD TVs account for more than 90%, and LCD TVs have been developed for more than 20 years. As LCD TVs have become quite popular, sales of LCD TVs have stagnated, and new TV technologies are urgently needed to stimulate the market to promote The development of the TV market, and now the OLED TV with mature technology and gradually increasing production capacity has encountered a good opportunity for development.

Under the promotion of LG, global TV companies are also highly recognized for OLED TV. More than a dozen TV companies around the world joined the OLED TV camp last year. At the end of last year, Hisense also joined, leaving only Samsung to push its own QLED TV, while Samsung QD-OLED TVs and microLED TVs are also being developed, and TCL, the world's third-largest brand, is still hesitant to have its own LCD panel business. It can be said that most TV companies around the world have begun to recognize OLED TVs.

It is precisely because OLED TVs have been recognized by high-end users that many TV companies have launched OLED TVs, which has led to tight supply of OLED panels. Now that LG's 8.5-generation line in Guangzhou is about to be put into production, the OLED panel production capacity can be greatly improved. This panel supplies a tight situation and accelerates the popularity of OLED TVs.

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