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Company News >> Sony LCD new flagship hard carrying OLED how so confident? 21th,Feb,2017
                                For those who seek the ultimate quality of the local tyrants who, for the TV how much money is not an exaggeration. Sony recently announced the latest flagship LCD TV product line Z series, known to be better than the current "King of quality" - LG's OLED TV lineup. Even if the actual situation is not so exaggerated, at least Z series screen will be brighter. So, what is Sony's reliance on?Sony LCD new flagship hard carrying OLED how so confident?
                       At a recent Los Angeles conference, Sony announced the launch of the latest Z-series flagship TV booking and will begin shipping at the end of the summer. This set of eye-catching products, the cheapest also has a full 7,000 US dollars, numbered XBR65Z9D. In addition, Sony also introduced 75-inch version and more crazy 100-inch version.
In contrast, LG 65-inch E6 OLED TV priced at $ 6,000, while Samsung's best 65-inch TV 65KS9800 price of $ 4,500. Sony now rely on LCD technology in quality than LG's OLED, we look at the interpretation of Sony.
                      The existing flagship LCD TV uses a technique known as "local dimming", that is, the backlighting of the TV for the TV can be independent, grouply lit, dimmed or shut down. In general, the more such areas, the quality of the TV will be better.
Sony Z series TV also uses a local dimming technology, but in the effect of more Guards: each responsible for the backlight LED can be individually adjusted brightness, non-interference. In this way, in addition to a substantial increase in quality, this technology can also effectively reduce the halo and scattering phenomenon - these two problems in the use of traditional local dimming technology on the TV is more serious.
                      Sony declined to say how much LED was used in the Z-series TV, saying only "a lot more than the normal configuration, so the halo phenomenon on the axis was cut to the minimum." In addition, the statement also referred to the so-called "calibration LED projection" design, LED light can be released more concentrated, to avoid the phenomenon of halo.
                      Although Sony claims that the Z-series TV can achieve very high brightness, but now it did not disclose the specific number of nits can be achieved, but said its brightness "unprecedented high." But in general, the actual experience is also able to prove that Sony is true, higher brightness can make HDR technology to show the effect even more amazing.
                      Sony released Z series flagship TV, proved that even in the OLED industry has been recognized as a big trend in the case, LCD technology is still able to have amazing performance. In the next period of time, Z series is expected to become the market TV king. Unfortunately, to enjoy such a strong picture quality, a lot of money is indispensable.

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