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Company News >> TV demise is short-sighted OLED becomes a smart family life-saving straw 15th,August,2018
                                               With the popularity of mobile Internet, mobile phones, notebooks, and PCs have gradually entered the homes of ordinary people. Moreover, these terminal technologies have been updated quickly, with intelligent functions, convenient operation, and diversified applications, which have become common features of terminals in the era of all things connected.

The TV set that has been guarding the home has been criticized because of the extremely slow update and the single function and complicated operation. Since many people are far away from the TV, they still have the impression of 10 years ago. On the one hand, there is no Internet in the backcountry, and even mobile phones have no signal to receive news and entertainment through television sets. On the other hand, scarce resources like news broadcasts, World Cup live broadcasts, etc., because of copyright monopoly, people will think of watching TV.

This phenomenon is about to reverse.

With the advancement of 5G, national broadband plans, and broadband village-to-project projects, the Internet has gradually become popular and open, and television has completely disappeared from regionalism. The Internet occupies everything, and TV demise gradually dominates the mainstream. Is this really the case? For some time, the concepts of Internet TV, OLED TV, and smart TV have been introduced one after another, which has changed people's perceptions of traditional TV to some extent.

Especially for OLED TVs, due to their subversive innovations in sound, picture and scene shaping, it has caused competition among mainstream TV manufacturers.

Where is the breakthrough innovation of TV in the future?

Mobile smart terminal, the biggest advantage is its mobility, anytime, anywhere, focusing on fast and convenient. From the moment the TV was born a hundred years ago, people pay more attention to the picture. Therefore, the mobile phone is called a netizen, and the TV is called a viewer. Televisions have always been criticized by people for their inconvenience, the program is solidified, and the content is lacking. Although Internet TV puts Internet content into TV, TV is still TV, not the Internet.

The global TV market is in the bottleneck of development. Due to the late start, domestic TV is not dominant in many technologies, and the prospects are not optimistic. Despite the introduction of Internet TV, it is similar to Internet mobile phones. Most of them stay in the concept of marketing, but there are few breakthroughs in technology.

The family environment is the best stage for TV sets to exist. Leaving the family concept, the advantages of the TV will be greatly reduced. Throughout history, no matter how popular the Internet is, family feelings are there, and the concept of family will not disappear. Therefore, TV sets can make their TVs as natural and advantageous as possible, so that families can be more warm and human. It’s coming.

This life-saving straw is OLED technology. In terms of mobile phones, Apple and Huawei have announced the launch of new OLED machines. In the TV market, Skyworth, LG, Sony, Changhong, Konka and other brands have already launched OLED TVs.

Due to the lack of screens, OLEDs have led to large investment, long cost recovery period and high market risk. However, every industry must have the first crab, and domestic TV manufacturer Skyworth has become the biggest adventurer in the OLED market.

At the end of last month, Skyworth released three new OLED products: Chameleon AI independent image chip, 3D panoramic sound and full-time AI. Among them, the MAX TV OLED series exclusive version W80 is the first screen TV in China, and the application of 3D panoramic sound technology has caused great repercussions in the industry and formed a consensus. The TV set should do what the TV set should do instead of grabbing the market with a smartphone. The future of television will return to the family. If you can make breakthroughs in sound, picture and AI, and it is impossible for a mobile phone, notebook and PC to realize a differentiated experience, this is what TV manufacturers have to do.

Japan and South Korea's long-term monopoly on OLED technology has been broken

According to public information, at the beginning of 2016, there were only 5 global OLED TV manufacturers, and by 2017, 13 TV manufacturers worldwide have joined the OLED camp. Only in China, LG Electronics, Skyworth, Konka, Changhong, Sony, Philips and other manufacturers launched OLED TVs, and OLED TVs showed an upward trend. According to data from Ovi Cloud, global shipments of OLED panels reached 1.5 million units in 2017, a year-on-year increase of 78%. In 2017, the retail volume of the OLED TV market reached 113,000 units, a year-on-year increase of 92%, and OLED TVs were a blockbuster.

According to third-party data, the monthly monitoring data of 2017, Skyworth OLED TV sales accounted for 46.0% of the total OLED sales volume in the Chinese market, ranking first, followed by LG, Sony, of which LG sales accounted for Compared with 16%, Sony accounts for 14.9%, which means that every two OLED TVs sold in China will have a self-made dimension. It’s not a cold day. Skyworth is not a "dark horse" in the industry. Tracing back to history, as early as 2008, Skyworth has begun to lay out the OLED TV industry.

In the mobile phone market, the core technology chip is monopolized by a few other companies such as Qualcomm, and the screen is controlled by Samsung. TV technology, including OLED technology, has been dominated by Japanese and Korean companies. At present, the global monopoly of mass production OLED screens is Samsung and LG, and Sony's OLED panel comes from LG. China's BOE only has a relatively small market share.

It is worth mentioning that in November 2016, Skyworth and BOE released the first China independent research and development of OLED TV, breaking the foreign monopoly on OLED technology. According to data from third-party research institutions, China's OLED display capacity will account for about 28% of global production capacity by 2020, becoming the world's second largest supplier of OLED displays. The focus of the global OLED industry is accelerating the transfer to China.

This good growth momentum is reflected in the data of the first quarter of 2018, in which domestic OLED TVs account for up to 45%. It is not difficult to see that the brand awareness of the Chinese people is gradually revised, no longer worshiping foreigners, and more willing to pay for the technical strength of domestic products.

It can be predicted that with the popularization of 5G and home broadband, the artificial intelligence AI technology is mature, the Internet is gradually open, and content is no longer a monopoly of scarce products, which hinders the technical bottleneck of OLED TV development from being broken. Television has become the center of home entertainment and re-leading the living room. And domestic TV maker Skyworth can seize the OLED life-saving straw, relying on the demographic dividend and 5G broadband Dongfeng to maintain market share advantage, it is worth looking forward to

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