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>> IPhone next-generation products or will accelerate the market out of the LCD display 18th,Feb,2017
According to the US media Recode reported that in the actual use of three weeks after the user has to adapt to the 3.5mm headphone jack without iPhone 7, but for Apple's commitment to the iPhone 7 battery life better this point, some users do not agree, they think IPhone 7 battery life may even be weaker than last year's iPhone 6 or iPhone 6s Plus, or older iOS operating system version.
As we all know, the main factors affecting the standby time of mobile phone products from the screen, in addition to Apple's iPhone, the majority of commercially available smart phones are used OLED display. Compared to the LCD screen, OLED screen energy consumption is lower, the display is more sharp and bright. In addition, OLED screen also has flexibility, that is, if you want to use the surface screen design or other aspects of some innovation, you can only use the OLED screen.
It is also based on the above, the outside world generally believe that Apple's next-generation iPhone will use OLED screen. As the iPhone's tenth anniversary of the product, we look forward to the next generation of iPhone is not limited to the current design.
Since it comes to OLED screen, you have to mention Samsung, although the recent news on the Samsung Note 7 explosion on the company's negative impact is very large, but does not affect the Samsung dominate the smart phone OLED display market. According to statistics, the first half of this year, Samsung accounted for 99% of the global OLED display shipments, ranking second and Hewlett-Packard's market share of only 0.4%.
It is reported that Apple is on the supply of OLED screen cooperation with Samsung negotiations. But Apple's choice is not just Samsung, the old screen maker Sharp announced before the investment of 200 billion yen for OLED product development, but also the company's new owner Foxconn Group to develop a new part of its strategy. Of course, Foxconn itself is an important OEM manufacturers.
Also four years ago, Sony, Toshiba and Hitachi, the three companies and their troubled LCD business, set up a Japanese display company, the Japanese government-led investment fund Innovation Network Corp has its 36% stake. In 2014, the Japanese display for public offering, but in the year to achieve profitability, the company has been losing year after year. Although its revenue has been rising year by year, it is expected to fall 9% in the fiscal year ended June.
On the market opportunities for smartphone OLED screens, according to research firm IHS Markit, it is expected to reach $ 18.6 billion by 2018, exceeding the LCD screen. If Apple's next-generation iPhone products can use OLED display, then its millions of purchases will be ahead of the LCD screen out.
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