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>> Breakthrough LCD Red Sea OLED TV will account for half of the market 17th,Feb,2017
In recent years, the market growth momentum began to weaken, with LCD TV as the absolute dominance of the global color TV market highly saturated, according to authoritative research institutions IHS research data show that 2014-2020, the global LCD TV market average annual growth rate (CAGR) Only 1.4%. In addition, in the Ovilvy Network (AVC) on the "2016 China TV market third quarter summary" report also mentioned that although the color TV market is still growing trend, but the third quarter sales fell 5.9%, " The amount of the embarrassing situation is still pending. It can be said that the industry needs to break through the LCD Red Sea, usher in the transformation of the OLED to a thorough change.
It is understood that IHS related data show that from the beginning of 2018 OLED organic TV will occupy the global high-end market share of more than 50% to 2.3 million units. China, as a very important part of the global market, will account for nearly one-fifth of the global high-end TV market, which means that in 2018, OLED TV will account for 54% of China's high-end market.
In the face of difficulties, many LCD TV manufacturers are also seeking a breakthrough, there are some LCD-based optimization technology, like quantum dot technology, but its progress is not very smooth. Recently, there is news that the QD Vision, a quantum dot industry, suffered a "death crisis" from divestment of large shareholders, divestment and shutdown. Which undoubtedly for the development of quantum dots TV cast a shadow.
Experts said that LCD market saturation and LCD-based optimization technology is difficult to break, stimulated the industry to further expand the demand for power, which has become the external factors to achieve the growth of OLED. But for OLED, the reason why can become the choice of the times, the fundamental reason is that compared to its LCD show a huge advantage.
With the maturity of the technology, OLED's leading edge to further expand. LG Display OLED business unit president Lu Xiangde recently introduced, OLED panel production rate has been stable at 80% or more, and to ensure that more than 100,000 per month capacity. At the same time through the continued production line investment, plans in 2017 will increase production capacity to more than 200 million, 2018 to further expand to 2.7 million production capacity, OLED growth will continue. It is understood that the current OLED products in terms of quality, has reached the general family in the use of 17 years will not be any problem level.
In addition, OLED huge influence under the influence of the OLED camp has been further expanded. At this year's German IFA show, OLED products from the show last year, five to nine, including China's Skyworth, Changhong, Europe's Philips, the United States, Grundig, Loewe, Vestel, and Japan's Panasonic and South Korea's LG Electronics are involved.
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