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>> Panel Enterprise Challenges: How to Choose LCD and OLED Investment 6th,June,2018
For domestic panel companies, how to balance the investment in liquid crystal (LCD) and OLED is undoubtedly a difficult problem.
In May this year, shipments of panel makers such as Samsung and AUO fell sharply. In contrast, domestic panel companies realized “contrarian growth” and BOE shipments that have been stuck in a loss-making quagmire have surpassed Samsung and Friends in the month. Tatsu and LGD became the second industry. At the same time, Huaxing Optoelectronics said that since October last year, cumulative panel shipments have exceeded 1.3 million, and these panels are almost entirely internalized by TCL Multimedia.
For a time, the domestic panel companies seem to usher in the "spring" and have begun to challenge the benchmarking companies in Samsung, AUO and LGD.
In fact, Samsung, AUO and other panel makers saw a sharp drop in shipments not only because the mainstream TV manufacturers in the country chose to purchase “continental screens” that are more “cheap” due to rising import tariffs. Now, Japanese and Korean companies have already Focus on OLEDs to capture the commanding heights of technology. It is reported that some international color TV giants have already begun to implement the "de-inventory" strategy, even the high-end image has shown that Sony and Samsung, also introduced cheap TV to go sales, the LCD as "abandoned."
At the same time, a heavy bomb rang in the panel market. Sony and Panasonic announced on June 25 that they have signed an agreement to jointly develop next-generation OLED (organic light emitting diode) panels and modules for televisions and large-sized display devices. This is a strong signal for Japanese electronics giants to follow up OLED investment after South Korea’s Samsung and LG.
In fact, it is difficult for Samsung and LG companies to expand the OLED industry in the short term. However, with the strong follow-up of Sony and Panasonic, the latter will inevitably contribute to the entire industry. Sony had already launched the world’s first 11-inch OLED TV as early as 2007, and the newly appointed CEO Hirai Hirai listed OLED development as an important part of the company’s future strategy. In addition, Panasonic is a leader in the research and development of large-size, high-resolution OLED panel technology. The company is currently exploring various possibilities for the future development of OLEDs and promoting the development of flexible OLED panels to develop large-size, high-quality ultra-thin display screen.
It should be pointed out that when four Japanese and Korean companies are making great efforts to promote the popularization of OLEDs, mainland enterprises in another compartment are still in the “Great Leap Forward” type of LCD project. At the end of April this year, CEC’s TPV Technology Announcement revealed that China National Panda Corporation will jointly invest 35 billion yuan with Top Victory, a subsidiary of TPV, to launch the 10th generation line in Nanjing. In June, Hefei SASAC's company Xinyi Optoelectronics invested 27.5 billion yuan, and Hefei 8.5-generation line with BOE Technology's 10% stake will start construction.
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