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>> DLP projector suddenly rises. How can old 3LCD save the situation? 16th,May,2018
The projector market has developed rapidly in recent years, with a compound annual growth rate of more than 20% per year. In 2011, the market sales volume was close to 2 million units, and the growth prospects are particularly impressive. In particular, the emergence of new technologies such as 3D, micro-projection, short-focus, and LED light sources has brought about a strong driving force for the development of the projector market. Careful people will find that the new technologies emerging in the projection market in the past two years are mainly based on the innovation of DLP technology from Texas Instruments. The emergence of new products is also dominated by this technology-based product.
On the other hand, the 3LCD projection technology represented by the Japanese system was proud of a few years ago, occupying the bulk of the industry's procurement market and making life very comfortable. With the strong rise of DLP technology, 3LCD technology has remained stagnant, making it difficult to make major changes. The market share has gradually been swallowed up by manufacturers based on DLP technology, and Japanese manufacturers, mainly 3LCD technology, have been passively making changes.
Recently, it was reported that Panasonic plans to launch more than 60 projectors to the Chinese market in 2012, in an effort to achieve an overall market share of 12% in the Chinese market and return to the first camp of the projector market. Recall that at the end of 2011, Epson, a Japanese manufacturer of projectors, also launched more than 50 new projectors and teamed up with China’s largest distribution channel, Digital China, to return to the throne of market sales.
What changes have been made by veteran Japanese manufacturers, especially the change that Epson, the owner of 3LCD core technology, took the lead, can change the current trend? And watch bit watch for your interpretation.
Japanese projector manufacturers
In the past two years, the sharp contrast with the defeat of Japanese manufacturers, which are dominated by 3LCDs, is the emergence of DLP camp vendors. Lixun, LG, Acer and other manufacturers have entered the domestic market in recent years. These manufacturers have also been referred to as “dark horses” by the industry because of the increase in their domestic market share in a short period of time. The most important feature of new products entering the market is high quality and low price, and the price/performance ratio has become a weapon to open the market.
3LCD technology
Some Japanese manufacturers, although they have not taken the initiative to abandon 3LCD technology, but more manufacturers have also chosen the DLP and 3LCD two technologies to take into account the market strategy. Such as NEC, Mitsubishi and other manufacturers, in the low-end entertainment, business, portable, home and high-end engineering market using DLP technology, just in the traditional industry procurement market, configure some of the 3LCD technology products. The complete production of 3LCD products only Epson, Sony, Hitachi and other old companies. The previous 3LCD alliance has long existed in name only.
In terms of product prices, Japanese 3LCD products have always been high, both in terms of manufacturing costs, or in the later maintenance, compared to DLP technology products are at a disadvantage. We can see that in the same level products in the projector market, DLP technology models are lower in price than 3LCD technology products.
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