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>> Why doesn't OLED vs LCD happen? 14th,May,2018
In recent years at CES and other heavyweight technology exhibitions, OLED TVs are one of the hottest protagonists. But unfortunately, the price of 56,000 to 60,000 has hindered the popularity of OLED TVs. However, this situation has obviously improved since last year, now LG 55-inch OLED TV (2K resolution) at 17,000 yuan, and the high-end flagship LCD is already almost the same, the price of a domestic 55-inch OLED TV is even lower to 12000 Yuan nearby. The price difference between OLED TVs and LCD TVs is rapidly flattening. The more obvious the signs of accelerating the popularity of OLED TVs are, the day that the LCD TVs are eliminated is much earlier than expected.
OLED vs LCD, why isn't a peer-to-peer technology competition happening?
Will OLED TVs “kill” LCD TVs ahead of schedule?
Legend: Comparison between OLED and LCD
OLED display technology is regarded as the successor to liquid crystal display technology, which is a display technology that forms organically self-illuminating images through OLED pixels. Since the OLED technology does not require a backlight source, each pixel can achieve self-illumination and self-control brightness, and even can directly close the pixel to display black, so the black of the OLED display technology can be pure black, and the contrast is better than having a backlight. The liquid crystal technology, but also faster response, better color, the product can also be made thinner and lighter.
On August 27th, LG held an "OLED TV science laboratory theme tasting session." He took three LG EG9600 OLED TVs to compare the 65-inch flagship LCD TV on the market. In my opinion, this is a One-sided comparison, because OLED was born from the beginning of the precipitation of LCD technology, its mission is to lead the next display revolution, not to compare with the previous generation of LCD technology.
However, because of the problem in the layout of the OLED industry, some TV manufacturers have now introduced concepts such as ULED. In fact, the concept is still based on the improvement of LCD technology, but the name is similar to OLED is very easy to be confused with the concept, so LG do this OLED The comparison of the picture quality of television and flagship LCD TVs of the same size has a very clear purpose. It is to increase the quality of the picture, so as to continuously establish and deepen the concept of more advanced technologies for professional media and consumers.
Will OLED TVs “kill” LCD TVs ahead of schedule?
From the on-site quality comparison chart, we can clearly see that in terms of black purity, details of highlights, transitions, and colors, the LG EG9600 OLED TV does have an advantage in the quality of LCD TVs. For example, in a picture that requires high contrast such as dark details, the OLED TV can control the brightness of each pixel, and the black part can turn off the pixels. Therefore, in such a picture, the EG9600 exhibits pure black color. Can also show the dark details clearly. In contrast, LCD TVs, even with a contrast ratio of 5,000:1, are still inferior to the dark details and black display.
In addition, the OLED TV is no longer restricted by the viewing angle, and the uniform color and sharpness can be seen at any viewing angle. The surface shape of the EG9600 also makes the distance between the line of sight of the human eye and each point on the screen equal to the viewer. Stronger sense of commitment. The liquid crystal television has a limited viewing angle due to the liquid crystal and the optical film. Therefore, viewing the television outside the viewing angle has the distortion of color and sharpness.
Will OLED TVs “kill” LCD TVs ahead of schedule?
Not only that, because OLED TVs eliminate the backlight module, it is easier to achieve slim design than LCD TVs, and the EG9600 can achieve a thickness of only two coins. Overall, OLED technology as a successor to LCD technology, rolling LCD LCD technology in picture quality has become a reality. In the future without the challenges of other powerful new technologies, becoming the next generation of TV evolution standard is almost a foregone conclusion.
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