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>> Samsung Says Apple's High-end Smartphone Has Slow OLED Screen Demand 4th,May,2018
According to the British "Daily Mail" reported on April 26, Apple's iPhone X mobile phone sales are worrisome, after the statement issued by TSMC, its OLED screen supplier Samsung said that Apple's high-end smart phone OLED screen demand is stagnant.
Prior to this, TSMC, Apple's largest supplier, has publicly stated that the poor sales of iPhone X are worrying. Recently, Apple's flagship smart phone's exclusive OLED screen supplier, South Korean technology giant Samsung also made a public statement, in Apple's latest quarterly earnings report, flexible OLED screen demand is weak, suggesting that iPhone X's sales are not ideal.
Samsung also produced OLED screens for its own smartphones, claiming that there may be no improvement until the second half of 2018, and that Apple usually releases new iPhones in the second half of the year. Samsung said in a statement: As the display panel market is weak, the profitability of the mobile phone market declines, and competition in the high-end market intensifies, the company's overall profit growth will face challenges. In the second half of 2018, demand for OLED panels in the smart phone industry is expected to rebound. In particular, demand for flexible panels in the high-end market will remain strong.
Apple's five major parts assemblers all said that revenue in the first quarter of 2018 reported a drop in revenue. The affected companies include Taiwan’s Hon Hai Technology Group, also known as Foxconn Technology Group, which is the world’s largest manufacturer of electronic product contracts. In addition to Foxconn Technology Group, the other four suppliers are: Heshuo United Technologies Co., Ltd., Wistron Group, Quanta Computer and Compal Computer. The top five suppliers all said that total sales rose by 8% in the first quarter of this year. However, this growth fell sharply at the end of the quarter, and many industry experts blamed it on the declining sales of the iPhone X. In January of this year, Apple’s headquarters in Cupertino, California, halved the total output of the iPhone X in the first three months of 2018 to about 20 million units.
Experts discussed the factors that caused the iPhone X's demand stagnation. Some people think that iPhone X is too high for many mobile phone users, while another view believes that the mobile phone lacks interesting functions and features and fails to attract Consumer groups, of course, have also claimed that the high selling price of iPhone X has deterred many consumers.
The iconic OLED screen installation cost of the iPhone X is much higher than that of the LCD screen, which may also be a factor causing its high selling price. Many of Apple’s component manufacturers anticipate that demand for mobile phones will rebound when Apple releases new mobile phones in the second half of 2018. After the new launch, the old iPhone will cut prices.
According to a Bloomberg limited partnership, at present, Apple will release two smartphones with OLED screens in the second half of this year. One is the iPhone X upgrade, and the other is the iPhone X Plus.
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