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Company News >> OLED kills prematurely, Apple turns to MicroLED 20th,March,2018
                                              Apple's move to Micro LED is equivalent to the announcement that the "good time" of the previous OLED display technology has passed. Industry analysis, investment is too large, image imprinting (afterimages) and other two major issues, is the end of the OLED era fear of the two major keys to the end, even Samsung have reported a substantial reduction in OLED investment, once the OLED micro-, Taiwan factory layout more in the surrounding materials, Not much injury.
Samsung's latest S-Series flagships and Apple's iPhone X are the most widely known smartphones on the market, and Samsung has almost exclusively global OLED supply. However, Apple's first OLED iPhone X sales are not as expected, plus smartphones. In the period of growth plateau, Samsung is facing the dilemma of oversupply of OLED, and only about 50% of capacity utilization rate of the production line is passed.
Taiwan LED and panel makers both agreed that OLEDs are just transitional panel technologies. Taiwan-based panel makers have never bet on OLEDs. Now Apple's turn to Taiwan-based Micro LED with competitive advantages is undoubtedly a big advantage for Taiwan’s related industries.
The Micro LED is a technology that microfabricates and matrixes LEDs, allowing high-density and extremely small-sized LEDs to form an array in a display. To a lesser degree, the distance between pixels and dots in a television picture is reduced from millimeters to micrometers.
The advantage of Micro LED over OLED is that it is more power-efficient and durable, and the color contrast is sharper and lighter. Because the brightness is strong enough, it is also suitable for outdoor than OLED. According to the LED industry, the concept is like an outdoor large-particle LED display. Minimizing the point-to-point distance between pixels to the naked eye is hardly noticeable. This is the Micro LED.
In the downstream market development, various displays may be the direction of the future development of Micro LED. In terms of product characteristics, Micro LED has the characteristics that OLED does not have, that is, faster response, but also more suitable for wide-temperature environment operation, that is, at high or very low temperatures, Micro LED is more normal operation than OLED.

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