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>> Enhance competitiveness Taiwan LCD manufacturers need to change business thinking 26th,Jan,2018
In the "New Opportunity for Flat Panel Display / Consumer Electronics Industry" held at the 2009 Taiwan Industry Vitality New Opportunity Symposium held recently by the Technology Department's ITIS Program in Taiwan Ministry of Economic Affairs, Chung-yuan Chung, Senior Industry Analyst, IEK ITIS Program, ITRI, Under the trough of low cycle, the panel industry in Taiwan won the strategy. DIGITIMES industry analyst Huang Mingzhang explored the innovation trend of the display industry under the green wave. Yangsuan Fan, deputy director of the Research Institute of Tuo Industry, analyzed the restructuring and innovation of the consumer electronics industry under the financial turmoil.
Taiwan monitor industry needs to adjust business thinking
The global economic crisis caused by the global economic uncertainty is unclear, consumer confidence index, purchasing managers confidence index also downturn trend, the display industry is at the bottom of the LCD cycle. From the 2008Q4 earnings report, Taiwanese firms suffered more from the economic crisis than Japan and South Korea. This involves the issue of Taiwan's industrial structure, including the positioning of the industrial chain, product mix, customer structure, technological development and market strategy.
In particular, Japan and South Korea have successively put TFT-LCD panels into production for the 10th generation or above. It is estimated that the new generation line of Japan and South Korea will have an impact on Taiwan's existing generation 6, generation 7.5 and generation 8.5 generation capacity after 2012 and should be abandoned in Taiwan In the past, "capacity" is more important than "cost", "profit" is more important than "growth" business thinking, in order to maintain the competitiveness of Taiwan's LCD industry.
Mainland China and Japan are brand-name strategic alliances in Taiwan. In particular, mainland China now has policies to expand domestic demand market. Taiwanese manufacturers have TFT-LCD panels, TV R & D, and low-cost manufacturing technologies. Taiwan's panel industry is well-integrated, Full complementarity, urgent cooperation with each other to create a win-win situation. Taiwanese manufacturers should gain insight into product development trends and invest in R & D resources to develop the next wave of products such as green, energy-saving and thin-type products, as well as to master the layout of patent intellectual property rights.
In 2008, it experienced a financial crisis. It is expected that the output value of the global flat panel display industry will grow by 18.0% in 2009 to reach only 84.75 billion U.S. dollars. As the application market recovers, the global industry will grow year by year. It is estimated that by 2015, the global flat panel display industry will reach 1,267 Billion USD, CAGR of 2.9% from 2008 to 2015.
The green wave that has emerged in recent years is not only a marketing slogan or a short-term popular issue, but the green innovation has indeed evolved into an important topic that affects the overall competitiveness of enterprises, industries and even countries. According to the survey conducted by the United States and Japan on consumer intentions, it is also revealed that whether energy-saving products have become the first or second priority for consumers in purchasing television products shows that energy-saving and environmental protection will be a market breakthrough in display products Competitive weapon.
To ensure that display products outperform their competitors in the field of energy saving and environmental protection and are favored by consumers, relevant manufacturers have started to design eco-friendly panels, green sourcing, reducing harmful substances, and improving energy efficiency. Smart provinces Electrical functions and recycling programs and other aspects of the start, including Sharp, Toshiba, Sony and other manufacturers have put forward their complete green product development strategies and development goals.
It is expected that from 2009 to 2011, the major display manufacturers in the world will compete for green business opportunities. Taking the latest Eco TV products from Sony and other manufacturers as an example, the annual electricity savings will reach as high as that of the old 32-inch CRT TV Taiwan dollars a few thousand dollars, consumers with economic incentives. The future of the display manufacturers in enhancing green competitiveness not only than product design, production processes, but also compared to the consumer green marketing, only with a comprehensive green product development strategy, in order to ensure future competitive advantage.
The main operating mode of Taiwan's display industry is foundrying for international brand manufacturers. In particular, LCD Monitor has 70% of the global production and 25% of LCD TVs. With the mainland's economic development and emissions of carbon dioxide, it is bound to suffer from International pressure and more pressure on carbon reduction issues. Therefore, the mainland market on the one hand, on behalf of the huge display application market, on the other hand, its energy-saving carbon reduction will also accelerate the pace.
Currently, the display industry in Taiwan is currently facing the haze of the global economic downturn. However, with the double push of "environmental protection" and "economic efficiency," if Taiwan's display industry can actively develop green displays, it will be able to ride on the green trend trains and establish long-term competitiveness. Create a piece of their own day.
Pay attention to four major trends in consumer electronics design
The Internet bubble in 2001 was due to over optimism in the industry and serious inventory problems. The industrial circulation showed a W-shaped trend. The bottom of the first bottom, due to manufacturers' strong de-stocking, would have fallen deeper to the left of the bottom, and then the second wave Fixed, the entire industry boom cycle completed.
As for 2008, this wave was caused by the over-consumption in the United States market, leading to the collapse of financial markets, which triggered the problem of consumer confidence. The trend will show a slight left-turning trend. Due to the initial loss of market confidence in the consumer market, manufacturers were forced to take urgent protective measures and the entire industry was completely frozen. As a result, the industry will initially decline in a steep decline like a straight-line slide and find it overly pessimistic and thawed very slowly , So the so-called emergency response effect.
A comprehensive analysis of consumer electronics design, analysts believe that "thin, wireless, touch, environmental protection" will be the 2009 consumer electronics design trends. Take "slim" as an example, the thickness of the product is aggressively moving toward sub-2 cm regardless of Slim LCD / PDP TV, NB or Netbook.
As the television is surfing the Internet, consumer interest in using the GPS, mobile phones, digital cameras, PMP Player and other products to surf the Internet can be even stronger. Wireless technologies such as Wi-Fi and Bluetooth are becoming more and more popular. The industry has been discussed for a long time touch function, but also began to lose ground in consumer electronics other than smart phones, such as All-in-One PC and PMP Player.
In addition, LED backlighting, low-power design, coupled with the various countries have set environmental product certification and waste recycling system, then declared the concept of green is sweeping over the consumer electronics market.
In the "frivolous, wireless, touch, environmental protection," the four driving forces blessing, mobile phones, TV and NB three mainstream products in 2009 is still promising. According to the US CEA survey, handset sales in 2009 will account for 26% of global consumer electronics sales, with emerging markets such as India, the fastest growing.
In addition, TV sales are expected to account for 21% of global consumer electronics sales, accounting for the highest proportion of LCD TVs, while PC sales represent 16% of global consumer electronics sales, with NB and Netbook performing the best. As a result, mobile phones, TVs and NBs were still enjoying a good performance in 2009 even after the global economic downturn. Shipments were 1.45 billion, 2.13 and 1.50 billion respectively. The annual growth rates are all positive. As a result, the consumer electronics industry The main market revenue.
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