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Company News >> AU Optronics is expected to cross Samsung LG into the world's first LCD brand 19th,Jan,2018
                                               For two years, two South Korean giants have dominated the LCD panel industry, but the recent merger in Taiwan has given AU Optronics the ability to compete in the top tier. A new round of competition from previous companies will ensure that LCD manufacturers are looking for new ways to reduce their prices, attracting more users to buy LCD TVs, desktop monitors and large-screen laptops.
    In fact, the top three LCD companies are continuing to invest in the construction of new LCD factories. They all expect the price of LCD panels to decline in the first quarter of this year. AU Optronics is the world's third-largest maker of LCD monitors. After its merger with Kwong-Hui at the end of last year, AU Optronics has global market shares close to the top two Samsung and LG-Philips. Although still the third, AUO and Samsung, LG distance is not large, and said it is actively integrating Guanghui.
    MaxCheng, the chief financial officer of AU Optronics, said that after two quarters of losses, Guanghui finally recovered its profit. The reason why it was lost to its competitors in the past is that cost has no advantage. Usually large-scale manufacturers can provide more discounts, because the large output reduces costs.
    The merger also led AUO's LCD shipments surpassing Samsung for the first time in the fourth quarter, shipping 16.6 million large-size LCD panels and 24.5 million small and medium-sized shipments. Samsung large-size panel shipments over the same period 15.5 million, 24.8 million small and medium size shipments. However, Samsung's figures do not include S-LCD's joint venture with Sony. Large size refers to the panel above 10 inches for the production of notebook computers, desktop computers and LCD TVs monitors. Small and medium size panels for mobile phones, GPS navigation equipment.
    Shipping figures do not mean that AU Optronics has become the leader in the global LCD panel market, the largest LCD company LG-Philips did not disclose the shipments, only revealed that there are millions of square meters, because of its production of various panel size A big difference. LG panel shipment of 2.3 million square meters in the fourth quarter, but AUO and Samsung are not provided for this unit's shipping information. According to NPD's DisplaySearch statistics, LG-Philips ranked first last year, followed by Samsung and AU Optronics. The difference between the market share of the three companies is only a few percentage points.
    According to other ranking methods, such as revenue calculation, Samsung is the largest LCD panel company, LG-Philips second, AU Optronics is still the third. Samsung's LCD business revenue in the fourth quarter was 3.18 trillion won ($ 3.48 billion), LG-Philips 3.06 trillion won ($ 3.34 billion), and AU Optronics (946.5 billion) ($ 2.91 billion). Taiwanese companies appear to be more aggressive in their investment plans, with AU Optronics plans to invest NT $ 9 billion to NT $ 9,500 million to build a new LCD line this year, surpassing Samsung and LG-Philips.

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