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>> Strong demand for terminal applications AMOLED panel hegemony battle started 3rd,Jan,2018
With the mature TFT LCD display panel, AMOLED display panel brings a great development opportunity to various panel makers worldwide. Whether AMOLED will become a standard smartphone panel or even replace LCD panels gradually will be a key moment in 2017 as Apple announces AMOLED will be adopted.
As many home media outlets have come out, Apple's new model of the iPhone series of smartphones in 2017 will have the opportunity to use Active Matrix OLED (AMOLED) panels, causing the global panel industry No small topic.
Since then, panel makers in South Korea, Japan, China and Taiwan, whether openly or privately stated, will set up AMOLED small and medium-size panel production lines. Of course, South Korea's Samsung Display (SDC) is the most powerful and LG Display also starts action. The Chinese panel makers even rely on the huge national funds, crazy cast AMOLED panel production line. Japanese factory Japanese monitor (JDI) Zeyi intellectual property authorized way to authorize other manufacturers or their OEM. Taiwan factory to Honghai's Sharp (Sharp) leader, since the world's panel makers of AMOLED panel production plan is one by one onto the stage, competing in Central Plains battle for the official start.
Korean factory still occupies the market Jiucheng, China factory catch up
Since AMOLED panels have many advantages over TFT LCD panels such as color, contrast, brightness, viewing angle, thickness, reaction time and the like. As a result, more and more terminal display devices, such as smart phones, have begun to be changed from TFT LCD panels to AMOLED panels. TFT LCD panel and AMOLED panel plant advantages and disadvantages comparison chart, shown in Figure 1.
The demand for terminal applications outbreak AMOLED panel hegemony fight
Figure 1 Comparison of pros and cons of TFT LCD panel and AMOLED panel Source: PIDA, (4/2017)
According to market research agency IHS survey, in July 2016 to September the global small size AMOLED panel shipments of more than 100 million. South Korea's Samsung monitor which shipped nearly 100 million tablets, the city accounted for more than Jiucheng. The first shipment of Chinese panel makers more than 1 million pieces, with Tianma microelectronics, and KFG and Kunshan State significant shipments. It must be mentioned here that AU Optronics (AUO) in Taiwan started production of AMOLED panels of small and medium size as early as 2006. And AU Optronics is the earliest AMOLED panels of its small and medium-sized production, be deployed BenQ AUO's own brand BenQ mobile phone models BenQ Siemens S88 mobile phone.
However, it is a pity that BenQ's handsets are not sold at the blessing of the AMOLED panel. Instead, BenQ's mobile phone merged with BenQ and caused many problems. As a result, Photoelectric and then no significant investment resources In the AMOLED panel, follow-up AMOLED panel development is to maintain sustained development so far, only a relatively small amount of supply to specific markets.
So far, the panel makers in Taiwan have made a lot of worries and regrets over the development of the AMOLED panel, not only in front of wolves (South Korean manufacturers) but also behind tigers (Chinese manufacturers).
Later, Samsung Electronics, AMOLED panel will be equipped with smart phones, the AMOLED panel features flourish.
Since 2010, Samsung's own high-end brand Galaxy S-series smartphones have been equipped with self-made AMOLED panels and have more than seven years of market experience. It is estimated that in the final serious consideration of Apple, is about to launch in 2017 with the AMOLED panel iPhone, set off a wave of global AMOLED panel.
At present, only a manufacturer of Samsung Display (SDC), which can supply a large number of small and medium size AMOLED panels globally, has a market share of more than 95% and almost monopolizes the entire AMOLED panel market. The Samsung Display (SDC) is about 8 trillion won (about 6.5 billion US dollars) to expand production investment in response to the upcoming orders. In addition to continuing to enhance the production of Asilah Plant's A3 line, it is estimated that the monthly production of A3 line in 2017 will reach 120,000 pieces according to UDC AMOLED material factory. And before the Japanese Sony (Sony) joint venture production of LCD TV panels Yuankui L7 line, but also moved out of the LCD manufacturing equipment room to replace the 6th generation AMOLED production line equipment ready for mass production.
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