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Company News >> OLED next-generation display will replace the LCD screen 8th,Feb,2017
                               A new generation of ultra-thin, energy-efficient display is entering the market. This display can extend battery life to a new limit (perhaps one day), thus posing a challenge to heavier, more power-hungry LCDs.
                       The new display, capable of lighting itself, provides bright video images for smartphones, game consoles, and portable media players, challenging a bulky, backlit-based LCD display. But industry watchers say it will take years to see the obvious winner, if any new technology can replace the LCD screen.
                       OLED (Organic Light Emitting Diode) and bistable technology are the most likely to challenge the technology of liquid crystal display. OLED display power consumption than the same size LCD display 40% less. Since no backlighting is required, the thickness of the OLED display is only half that of the LCD.
These technologies have been used in smaller portable devices, such as Samsung Electronics and Reigncom's music player and Kyocera's mobile phone. Sony plans to sell small-size televisions that use OLED displays later this year.
James Kim, an analyst at research firm Lehman Brothers in South Korea, says the display is the most power-hungry device in handheld devices. The first is the power supply, and then perhaps the brightness.
Analysts believe that last Friday in the US-listed iPhone because of its experimental LCD TV screen battery life is short, this phone may eventually use OLED display.
                       Prudential investment and securities analyst Kim Woon-ho said that for Apple, the transition to the OLED display is meaningful. They are working to improve the battery problem. OLED manufacturers are also looking forward to Apple to make this change, although there is no definite plan.
                      The new display has attracted the attention of LCD makers such as Samsung Electronics and Sony, as LCD prices have fallen by a third in the past year.
Samsung SDI has been in the production of OLED display. Taiwan's Chi Mei Optoelectronics is also full production of this display.
According to market research firm iSuppli, low-power OLED display and low-power LCD display market will grow rapidly. By 2012, the market's sales revenue from 2007 to 60 billion US dollars to 24 billion US dollars, a compound annual growth rate of 27%.
Developing new technologies is expensive. Therefore, LG Philips LCD and other LCD manufacturers are using the new power control technology and optical components for the backlight to improve the existing optical sensor LCD technology.
However, some industry experts believe that OLED technology will eventually be used for large-size TV. Chi-Mei Chen, president of Peter Chen said, OLED display prices are 1.7 to 1.8 times the LCD screen. The OLED display will not be more competitive until prices drop significantly.
                      Competition with the OLED display is a bistable display. The display retains the image after a power failure, and is suitable for both the public display and the secondary display of the device, although the bistable display still suffers from image quality problems.
                      Another product is the color flexible OLED display. LG Philips LCD recently introduced a 4-inch full-color flexible OLED display, however, this size is still too small for handheld e-books.
This is just the beginning. One day, newspapers or magazines that can be updated wirelessly can be rolled up or folded, and easily carried as a piece of paper. "At that time, we will see the real difference between display technologies," said Chung Ho-kyoon, chief technology officer at Samsung Electronics.

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