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>> OLED army struck hit the LCD industry crisis in peril? 21th,Nov,2017
In the first quarter of 2016, Samsung Display became the largest supplier of mobile phone panels in the world. As we all know, Samsung monitor main supply of mobile phone panel is OLED, which is also mobile phone panel technology from LCD to OLED important signal.
According to Qunzhi Consulting survey data, the first quarter of 2016 global smart phone panel total shipments of a total of about 440 million pieces, an annual growth rate of 7%.
OLED army struck hit the LCD industry crisis in peril?
Among them, AMOLED Samsung monitor continued to flourish, the first quarter of smart phone panel shipments of more than 80 million, the world's No. 1 annual growth rate of more than 50%, Samsung monitor due to the throne, mainly thanks to Edge flexible surface products and the success of the card market in mainland China.
In addition, in the first quarter of 2016 released more than 50 kinds of smart phone new machine, nearly 1/3 of the new machine with AMOLED screen panel, AMOLED panel display is not only a topic, but also gradually formed a wave. Looking ahead, with the release of flexible AMOLED resources, it is expected that more and more brand owners will import AMOLED resources.
AMOLED is especially popular in small and medium-sized mobile phones, especially Samsung Mobile Phones, while LG Display, another South Korean panel maker, is mainly focusing on large-format AMOLED TVs, Not as obvious as Samsung monitors.
OLED army struck hit the LCD industry crisis in peril?
Faced with the competition in the rise of mainland panel production capacity, South Korea resorted to AMOLED panel as a differentiating technology, which is indeed a good move, quickly reduce the AMOLED panel quotation results, access to a large number of brand owners. In the mobile phone industry slowing down the strength of the stage, the terminal brands are also differentiated, the proportion of the panel screen, flexible and attractive, even Apple (Apple) is also a difficult enemy of this trend may be in 2017 AMOLED panel.
South Korea dominate the AMOLED technology, generally speaking, hard OLED panel is about 3 years ahead of the flexible OLED panel is leading 5 years, Taiwan, Japan, land mills difficult to quickly catch up with short-term competitors hard to see the back .
In addition to technology leadership, South Korean players are also supported by the state. MOTIE, which spearheads industrial policy, will set a budget for OLED panel development projects as early as next year to follow the example of mainland panel makers to expand OLED technology for Korean operators Subsidies.
In other words, South Korea's industry and government agencies have reached a consensus that OLED will be included in the national key industry development strategy, resorted to subsidy policy, lifting OLED-related industries. If it can be successful, it will be able to relentless rejection of other competitors, continue to dominate the panel area.
If this trick is effective, the terminal brand operators using OLED panels, LCD industry will form a major injury. Will the 30-year-old LCD market become a sunset? OLED will accelerate the generational alternation? In these few years, maybe you can see the real chapter.
In the past, Japanese manufacturers dominated some of the upstream materials and equipment in the LCD field. However, in the field of OLEDs, South Korea has extremely strong advantages in panel manufacturing and module assembly in the midstream. In addition, most upstream materials, equipment and equipment Parts, but also maintain the leading position. In other words, Korean manufacturers have a comprehensive advantage in the field of OLEDs.
After years of development in Taiwan's LCD industry, in addition to panel makers have some weight, the upper reaches of the LCD industry supply chain is quite complete, but in the layout of the OLED, including the panel and the upstream materials and components, almost can be said to be paid Que like.
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