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>> Samsung LCD panel factory one after another to sell full speed OLED TV market 8th,Nov,2017
It is an indisputable fact that the growth rate of the LCD TV market in China and even the world has stagnated or even shrunk. At the same time, OLED (organic light-emitting diode) television has shown rapid growth as an alternative to LCD TVs and has entered the market.
As a global leader in the LCD panel industry, Samsung is gradually selling some LCD panel factories to ensure more capital and energy to invest in the OLED industry.
Samsung LCD panel factory one after another to sell full speed OLED TV market
Samsung gradually sell LCD panel factory, switch to OLED industry
Recently, Samsung announced that it will dispose of its 7th generation TFT-LCD production line equipment by the end of 2016. Companies in the mainland such as Sunplus, BOE and Huaxing Power have all become potential buyers.
Samsung is not the first to sell its LCD panel factory. In January 2016, Samsung announced the sale of certain parts, components, machines and equipment of its fifth-generation TFT-LCD production line and color filter production line to Sun Life, a LCD panel manufacturer in mainland China.
The reason why the Samsung LCD panel factory abandoned as spacious 屣, because the weak demand for LCD panel Samsung has brought a considerable adverse impact. According to Samsung Electronics first quarter 2016 earnings, LCD panel market sluggish and the impact of price declines, Samsung Electronics Display business operating loss of 270 billion won in the first quarter. The advance release of Samsung's new flagship phone Galaxy S7 & S7 edge and its strong sales performance, Samsung OLED panel business revenue increased significantly.
Samsung is also supplying OLED panels to other handset makers. Apple is currently in talks with Samsung Electronics subsidiary Samsung Display, the Samsung monitor as soon as possible next year to the Apple iPhone handsets supply OLED panels.
For large-size OLED TV panels in the field, Samsung has been increasing research and development efforts. On March 2, 2016, at the Samsung China Forum 2016 in Shanghai, Samsung demonstrated a 55-inch transparent OLED TV at the scene. The product is mainly used in commercial areas such as jewelry display cabinets, beverage freezers and traffic consoles.
OLED TV market full speed, LCD TV alternative to speed up
Samsung switched to OLED TV camp, OLED TV market is good news for nature.
Passive glow of the LCD TV there is a congenital technical flaw - the LCD screen itself can not light, you need to rely on the backlight behind the display tube to illuminate the screen, so the LCD TV image level, dynamic image performance, Visual angle, response time and other aspects of performance is not satisfactory. Active OLED TV screen color realism, with ultra-wide viewing angle, to show the ultimate black, the number of pixels is 64 times the LCD TV, HDR technology is the best choice. Starting last year, Skyworth, LG, Konka, Changhong and other color TV companies in the field of high-end products, the main push OLED TV.
Skyworth, LG and other manufacturers believe that OLED TVs will soon replace LCD TVs, and the domestic middle class has a certain scale, which is an important signal reflecting the market demand. And with the increase in the supply of upstream OLED panels and the improvement of yield, the price of OLED TV can be further reduced, so the time has come for the promotion of OLED TV.
Following the release of the hot-selling OLED TV S9300 last year, in April 2016, Skyworth joined Warner and Tencent Penguin TV to launch the new S9-I OLED organic TV. Skyworth latest OLED TV, using a 4-color HDR display technology. 4-color HDR is based on ordinary HDR, an increase of 4-color 4K screen HDR algorithm, which goes beyond the ordinary HDR. By adding HDR algorithm on the 4-color 4K screen body, the OLED TV screen body can better enhance the contrast and the color reproduction degree when displaying the HDR film source, and achieve the unmatched effect of the common HDR technology of the LCD TV.
In the popularization of the era of smart TV Internet era, different modes of operation of color TV companies very different. And some color TV companies "buy content to send television" marketing gimmick tit for tat: Skyworth to "buy TV to send content." Skyworth "to buy hardware to send content" initiative to promote the color TV industry to speed up the transformation and upgrading of content services, also caused Hisense and other color TV manufacturers have to follow suit.
Although the overall situation of China's color TV market in 2016 is grim, the growth of the high-end market represented by OLED TVs is still rapid.
Orville cloud network is expected, China's OLED TV market in 2016 the retail volume will reach 200,000 units, an increase of 4 times. According to data from third-party research institutes, the global OLED market will reach 15 billion U.S. dollars by 2016 and this market will grow to 29.1 billion U.S. dollars by 2022. The data show the strong growth potential of the OLED industry.
Samsung switched to OLED camp, will undoubtedly further promote the vigorous development of the OLED TV market.
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