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Company News >> OLED fancy LCD panel to open a difficult survival mode 24th,Oct,2017
                                                  LCD TV prices tide is still no corpuscles, nearly half a year to 40-inch to 55-inch TV have 300-500 yuan or more, especially the profit margins but in the outlet of the Internet TV manufacturers, the price is more unfounded. Xiao Bian has two friends originally intended to buy "cost-effective" Internet TV, now face prices are on the sidelines, want to wait for the price down to buy again. According to the current situation, LCD TV short-term price reduction is unlikely. LCD TV prices can be attributed to two reasons. First, the RMB exchange rate fluctuations, inflation These big trends led to rising raw material costs, LCD panels also followed the rise. Second, the panel manufacturers to upgrade the industry, the focus shifted the LCD panel prices.
Showing that the industry is actually a gold industry, because it belongs to the strategic resources of the technology industry. Almost all personal consumer electronics products need to be directly or indirectly associated with the display.
LCD technology has passed its golden age, from the second half of last year, the global LCD panel industry experienced abnormal cyclical fluctuations. As a recognized next generation of display technology OLED, with the consumer market demand for its gradually strong, more and more attention by the mainstream panel manufacturers.
OLED fancy LCD panel to open a difficult survival mode
Why will OLED become mainstream? This is closely related to Apple or will be used in the new OLED display technology, as well as the VR industry. Large-screen display OLED and LCD formation separatist trend, this year's big screen OLED camp and more Sony, Panasonic and other veteran TV manufacturers. With the OLED in the key technology to get a breakthrough, it shows more and more obvious advantages in the field, the whole industry will also make its cost to continue to decline.
The global panel industry leader, LG Display, will build the world's largest 10-generation OLED manufacturing base in Pau, South Korea, or mass production of large-size OLED panels with small and medium size flexible OLEDs, which is expected to be completed in the second quarter of 2018. And Samsung is not to be outdone, shut down part of the LCD plant line, focus on expanding OLED production capacity. LGD current OLED on behalf of the main focus on large-size TV panels, and Samsung is mainly concentrated in the AMOLED panel investment to meet the needs of smart phones.
The domestic panel manufacturers also did not dare to slack off. Rumors will invest hundreds of billions of dollars for the OLED panel factory; BOE has two OLED production lines and an OLED test line; Pegasus, Vincent has three OLED production lines; Guodian a 6-generation AMOLED production line is also set up in Hebei in. Almost all of the domestic panel manufacturers are trying to seize the opportunity to show the overall transformation of the industry, the first layout of the OLED panel. And the data show that OLED panel market share has also greatly improved.
In addition to the transformation of the enterprise itself, a lot of capital is also injected into the emerging display industry. Some cutting-edge, such as printing display technology, flexible color electronic ink screen, and so are subject to capital venture capital concern.
Printing OLED, replace the LCD coolest way
Since we are all to the OLED transition, then when to really replace the LCD technology? If the full replacement, it is really difficult, after all, LCD in all walks of life have a very in-depth rooted. However, OLED in the future there is a superior ability may become the ultimatum of the LCD display.
That is printing OLED. But also the current BOE, TCL, Samsung, LG and other giants to compete for the development of a new display technology. In principle, it is also an OLED technology, but it is recognized as an effective way to solve the high cost of OLED and achieve a large area. We all know that OLEDs have self-luminous properties, using very thin organic coating and glass substrates. The printing of OLED is the use of advanced printing equipment, the organic materials like newspapers, "printing" to the glass substrate, than the traditional evaporation technology, a higher production efficiency.
How to do the same as the newspaper "printing" it? We all know that in the stained T-shirt on the pattern, there are inkjet and screen printing two kinds of dyeing. Printing OLED is also divided into two kinds of inkjet printing and screen printing, the current direction of the mainstream are concentrated in inkjet printing. The inkjet printing equipment has a plurality of printing heads, each with several micro-nozzles, and the red, green and blue luminescent materials are accurately deposited in the isolation column of the ITO glass substrate, and the solvent is evaporated to form nanometer thin layer, Constitute a light-emitting pixel.
The nozzle is made of special piezoelectric ceramics, which can precisely control the droplet size by controlling the size and length of the voltage applied to the ceramic to control the thickness of the luminescent layer. Since this is a complete digital technique, it does not require any Processing. Through this printing method, is expected to significantly reduce the cost of OLED production, extend the life of OLED materials, while improving the yield of large-size screen.
Printing OLED is so valued, there is an important reason is that it is closely related with the flexible display. Think about printing the same as printing a newspaper screen, that screen is not the same as the newspaper can be free to bend it?
Although the technology is still in the early stages of development, but the panel makers and TV manufacturers are Biezujinqiang, especially domestic manufacturers in the LCD and OLED era are late in Japan and South Korea manufacturers, printing technology just to the domestic manufacturers on the same stage of competition opportunity. Like TCL in recent years to move several times to consolidate the upstream industry chain, with the United States DuPont, Sumitomo Chemical Japan signed a strategic agreement on printing OLED. Japan JOLED and South Korea's Samsung, LG are actively introducing inkjet printing process. Presumably the future is a flourishing scene.
Summary: Lian Po old man, still able to rice? Emerging display technology rise to the sky, the liquid crystal display will eventually enter the twilight years. Technology evolution is the norm of change, who earlier insight into the technological change brought about by the road of business, who would seize the initiative. As a consumer, of course, is to see better and cheaper products appear, when the money is more and more worthless, hope that new technology can make the cost down.

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