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Company News >> Optimistic about the Chinese panel industry Merck LCD R & D investment in China overweight 4th,Feb,2017
                                Merck, the global pharmaceutical and chemical giant, today announced the official opening of its display materials research and development (R & D) lab in Shanghai, China, which means that the company is increasingly focused on the Chinese display market. For the display industry is currently emerging OLED and LCD two product line competition, Merck China executives yesterday made it clear that OLED is the focus of the entire display industry, but still in the early stages of development, in recent years, LCD or will occupy the mainstream market Quot;
                       Data show that Merck was established in 1668, the company focused on pharmaceutical health, life sciences and high-performance materials in three major areas. In 2015, Merck's total sales in 66 countries amounted to 12.8 billion euros.
China has become the world's new high ground
                       Merck Materials announced today that it has officially opened its Shanghai-based display materials research and development lab, which is focused on developing new or improved hybrid materials for liquid crystal display (LCD) production in China. It is committed to providing Chinese customers with higher quality materials and faster Of the response services to promote the vigorous development of China's display industry.
                       On the same day, TCL Group announced the company, the company subsidiary Huaxing photoelectric, Shenzhen City Economic and Trade Information Committee to be three in Shenzhen Guangming New District jointly invested in the construction of the 11th generation TFT-LCD and AMOLED new display device production line project (referred to as G11 project). At the same time, in order to promote the G11 project, proposed to China Star Electronics Shenzhen Huaxing Semiconductor Display Technology Co., Ltd. registered capital of 21 billion yuan, of which Samsung Display Co., Ltd. subscribed 2.1 billion yuan, which holds 9.7674% stake.
                       With the rise of BOE, Shen Tianma A and Huaxing (TCL), China is becoming one of the most important markets in the global display industry.
                         "Merck's R & D lab in China means that the Chinese display market attention." China Optics and Optoelectronics Industry Association LCD Branch Secretary-General Liang Xinqing said.
Merkel Display Materials Division, said Li Junlong, general manager of the new laboratory reflects Merck's attention to the Chinese panel industry will also Merck in the global technology and human resources continue to bring China to promote the development of China's panel industry.
OLED technology is not mature enough
                        Highly concerned about the market for OLED, Merck, China Life Sciences and high-performance materials business, Managing Director Zhao Fu Si (Alasdair Jelfs) and the China Optics and Optoelectronics Industry Association, the Secretary-General Liang Xinqing LCD Branch, said OLED is the focus of the entire display industry , But still in the initial stage of development in recent years, LCD will still occupy the mainstream market share.
Zhao said that from the display technology as a whole, OLED will have a very good application areas, whether it is smart phones or TV panels, Merck also in this area more than 10 years of research and development history and experience. But it should be noted that, compared with the existing LCD, whether the application of production or specific capacity, OLED is still very different, still in the very early stage of development, need more R & D investment.
                        Liang Xinqing said, OLED technology line is not yet mature, from the mass production and application of some distance. Liang Xinqing that the market is highly concerned about OLED for two reasons: First, as the LCD market matures, we believe that the technology space is very small; Second, Samsung's efforts to OLED used in the smart phone and other small screen area. But this technology is not very mature line, especially in large-size applications. "Samsung shares Huaxing photoelectricity shows its optimistic about the LCD, but with the rapid increase in the competitiveness of China's panel, Samsung can only give up the market, and vigorously promote the OLED to form a new growth point." In this regard, Lijun Long said , LCD has a long industrial life, Merck LCD R & D goal is to fast response time is reduced to 1 millisecond (currently 3 to 4 milliseconds).
In addition, Liang Xinqing that China should pay attention to their current high-generation line and the formation of large-size panels on the competitiveness. China should make full use of this advantage, the development of new applications, and promote industrial upgrading. It is reported that Japan has been in this Rio Olympics to promote the 8K pilot, and to determine 4 years after the Jingdong Olympic Games all use 8K playback.

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