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>> OLED high and low: LCD panel is still evolving mainstream 28th,Sep,2017
According to foreign media today, the face of OLED (organic light-emitting diode) technology threat, LCD panel makers are also by improving the resolution, reduce energy consumption and other measures to meet the challenges, short-term market dominance will not be threatened.
The following is the full text of the article:
Cost advantage
With the brighter, thinner, more solid OLED panel in the smart phone and TV market continue to siege, LCD (LCD) screen may gradually fade out of the market.
But the LCD panel seems unwilling to retreat, manufacturers are still improving picture quality. At the same time, as a major supporter of ultra-thin OLED panels, Samsung and LG and other enterprises have been slow to effectively reduce the cost of this technology, it is difficult to achieve mass production. The two Korean companies this year show 55-inch OLED TV, but the price is about 10,000 US dollars, 10 times the same size LCD TV, and has not yet listed.
Samsung Galaxy S and Note smart phone using the OLED screen, known as in a variety of consumer electronics devices to completely replace the LCD screen, from TV to computer, from the notebook to the Tablet PC, and then to the smart phone. Compared with the LCD screen, OLED energy efficiency is higher, the image is more sharp, thin size will also strengthen the future of mobile equipment rugged, and even can be folded like a newspaper, curl.
However, the Samsung display and OLED display makers such as LG Display have yet to solve the production cost, so they can not compete against the LCD panel at price.
At the same time, occupy the global TV market share of 90% of the LCD panel is still evolving, has yet to show signs of market status shaken - less than a decade ago, LCD beat the plasma, led the flat-panel TV market.
"OLED to become the mainstream display is still a long way to go, its size has to increase, quality also need to improve." Investment company HI Investment & Securities analyst Chung Won-seok said, "at least in the next two Within three years, OLED will still be limited to the small screen market, to be used as a mainstream TV panel, at least until 2014, but even then, with the LCD TV competition may also be very intense, because LCD technology is also improving. "
According to market research firm DisplaySearch estimates, OLED display in another 4 years to win the global TV screen market, less than one-tenth of the share.
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