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>> Challenge OLED Google with Sharp R & D VR LCD panel 25th,July,2017
In order to take advantage of this strategy, Google hopes to use Sharp's technology to replace the OLED panel with existing LCD panels as a technology for use in AR / VR display panels. To solve the current problem of tight supply of OLED panels.
Clay Bavor, Google's vice president for VR business, said that Google and Sharp jointly developed high-speed response LCD panel technology in the VR / AR field, said SID (Society for Information Display) in Los Angeles.
Google's VR platform Daydream and VR drawings with the use of APP's Tilt Brush, location tracking technology WorldSense, etc. to introduce the use of AR / VR. At present, due to the current VR biggest problem, due to the screen lag and the depth of field is inconsistent, resulting in the user will be dizzy viewing problems.
Since Google previously chose to use OLED production in the Google Pixel Phone, but due to the problems of OLED panel out of stock, and high-quality OLED panels, and then together with Sharp research, how to use the LCD panel, to achieve the reaction speed and quality requirements And OLED panel technology.
Just use the existing LCD panel to replace the OLED, is not easy, the main LCD panel is still congenital problems, the reaction speed is less than OLED, so the various manufacturers are also actively invest in research and development, hoping to make the product with the OLED speed Chen The
In fact, optimistic about the VR (virtual reality) and AR (amplification of the actual use) needs, each plant to actively put into the layout, but also to VR device demand in the future to become a new commodity, but OLED panels and other components Lack of fear will affect the general VR device shipments, which OLED panel out of stock problems, to promote the AR / VR general level of the biggest bottleneck.
VR demand hot, but OELD panel production capacity is seriously inadequate, so that the brand manufacturers can not produce enough products to meet consumer demand. Due to higher demand than the use of VR, pushing up the market demand for OLED panels, coupled with smart phones actively into the OLED panel, so that the problem of PCB out of stock is more serious, but also affect the VR product supply.
Previously Google launched Daydream View smart phone using OLED panel, and Apple is expected to launch the second half of this year, the use of OLED panel mobile phone, the entire market actively cast OLED products, OLED panel supply tight, so the next VR device component supply The situation is difficult to ease.
As the phone on the VR helmet, the messenger will see the first turn of the image, so the panel reaction time is very important, otherwise there will be dizziness. Although the problem of screen delay can be solved by using the fast response characteristics of the OLED display, the problem of the outdated OLED panel makes VR use in place.
Market unit IHS estimates that this year's global smart phone virtual reality device shipments, or even down 14.23 million units, the annual demand more recession 23.8%.
Google and Sharp to develop low-latency LCD technology, specifications and quality containing less than 6 seconds response and no backlighting display technology, and reduce the feeling of blur, the transmission rate of 50G ~ 100G per second.
The technology of the pixels for the current more than 1 times, each pixel in more than 20 million, while IGZO with the power-saving technology and has a high degree of precision of the screen, the performance is better than OLED power consumption and color problems.
Today, Google and Sharp to develop such a technology, as an alternative to the use of OLED panel, equivalent to declare the LCD can be used in the VR, but also solve the new generation of Android mobile phone technology and OLED panel supply chain problems.
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