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Company News >> Market Analysis of TV Panel TV Panel in 2016 22th,July,2017

According to the Σintell survey data show that in 2015 LCD TV panel shipments reached 263 million, of which LCD surface panel shipments will reach 6.1 million, the penetration rate of 2.3%. Sub-panel factory view, Samsung Display (SDC) surface TV panel shipments of about 4.9 million, AUO (AUO) shipments of about 120 million.

(Σintell) estimates 2016 LCD surface panel shipments will usher in a leap-forward growth, shipments are expected to reach 12.5 million, the penetration rate increased to 4.7%.

First panel makers and brand manufacturers to actively promote the 2016 surface panel shipments growth. With the completion of the COA process transformation, panel panel surface panel production capacity will maintain rapid growth to Samsung and AUO as the representative of the panel factory to actively promote the development of LCD surface panel market, China panel plant Huaxing photoelectric also actively join and layout surface panels. At the same time, Samsung Electronics, TCL, Hisense, Changhong, Konka and music as the representative of the brand manufacturers are also actively promote the surface TV as these brands of high-end models, sales increase will lead to increased profits.

In addition, the surface panel and flat panel spreads are shrinking, pulling the surface panel shipments continued to grow. At the beginning of 2015 the surface panel and flat panel spreads in the 15% to 20% level, and by the end of 2015, the spread has been reduced to less than 10%. Into 2016, with the scale and capacity to expand the investment, panel manufacturers are bound to take a more active price strategy, continue to narrow the spread with the flat panel, and even expected to achieve the surface panel and flat panel with the price.