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>> LCD market saturation LGD by OLED out of the Red Sea 23th,June,2017
It is understood that, as the mainstream display technology, LCD in the early 21st century experienced an unprecedented high-speed growth period, from 2011 onwards, indicating that the market growth momentum began to weaken, panel manufacturers sales growth in the negative, more intense competition between manufacturers.
At the same time, it shows that the topic of the industry is gradually shifting from "growth" and "speed" to "profit" and "efficiency": China panel makers such as BOE and Huaxing Optoelectronics are actively investing in 10 generations in panel production and market development More than the LCD production line to accelerate the expansion of productivity; in the market, China has catch up with North America, becoming the world's largest television market, consumers accept new technology faster, as 3D and UHD and other new products compete The
"In such a display system conversion era, Chinese manufacturers in order to better achieve the rise of the show, but also continue to find a new technology platform as a basis in the highly competitive market, to jump out of the LCD Red Sea, OLED is the only way out. LGD OLED sales vice president Li Tinghan pointed out that in recent years the LCD TV market has become saturated, from 2014 to 2020 the average annual growth rate of only 1.4%.
"LCD TV prices continue to decline to the TV and panel manufacturers have brought the pressure of income, and consumers of new, differentiated products continue to pursue, these are the development of OLED TV career significance." Li Tinghan predicted, 2018 OLED TV Will be expected to account for more than 50% of high-end market.
Investment experts in the "2016 - 2020 China OLED industry depth research and investment prospects forecast report" shows that "OLED itself has the display performance advantages and environmental protection and energy saving characteristics in the forefront of the development of color TV industry, with the OLED TV technology research and development Of the mature, the production capacity of the upgrade and the price space and other key breakthroughs in the key issues, OLED will become the future of color TV consumer market mainstream display technology.
In 2018, the TV market as the core of the large-size OLED screen market will be fully launched; the next 10 years, OLED products are expected to account for the entire display market, the proportion of the total market Of 30% to 40%.
Skyworth vice president Li Haiying told reporters in the 21st century economic report, Skyworth OLED TV this year, the sales target is 200,000 units. In addition, he also revealed that 2017 Skyworth will launch Wall paper OLED TV.
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