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>> OLED TV market where the road? Sony rejoin can pierce the ceiling 29th,Mar,2017
At present, in China and the global color TV technology innovation and industrial upgrading of the wave, known as the next generation of display technology, OLED TV has become a well-deserved focus and center. Especially in the Chinese market, the consumption of high-end, quality and differentiation of the wave of escalation to upgrade, further for the OLED TV market detonated into a new impetus.
Into 2017, OLED TV is not only faced with their own market to quickly break the problem, but also from the LCD, quantum dots and other existing products, competition, expansion of walking. In this dilemma market situation, as the global OLED TV industry pioneer Sony choose high-profile return, not only to the original loss of the OLED TV camp into the new confidence and morale, more OLED TV changes indicate the new direction. So, Sony rejoin really can break the OLED TV market ceiling?
Status: OLED wind has to, Bureau is not broken
In the global market, the current addition to OLED, can no longer find the LCD technology can replace the new technology, new products. Even by the Samsung and other companies to force the QLED TV, but in the backlight to join the quantum point, the essence or LCD TV. It can be said, QLED is only an improved version of the existing LCD technology, color TV depends on the future OLED.
In contrast, OLED does not need backlight, wide viewing angle, wide color gamut and other natural advantages have been high hopes, become the color TV industry welcomed the trend and business prospects. However, OLED TV is currently the biggest embarrassment is that there are good hand, some brands are playing badly satisfactory. LG, Panasonic, Skyworth, Konka and other enterprises fought to promote OLED TV, but has not been able to promote this product into the popular access channel. Next, if the delay can not be detonated is bound to drag the entire OLED industry chain and technical continuous iteration.
Through OLED in recent years in the Chinese market has not been able to detonate the phenomenon, you can see: First of all, from the market detonation point of view, some companies for OLED TV product promotion, but positioning in the primary panel can be bent, foldable , A single emphasis on panel advantages, and not around the user needs and consumer upgrades, the real release of OLED TV technology and functional value;
Second, from the promotion of corporate camp point of view, the lack of mainstream high-end imported brands detonated. In the current OLED TV camp, LG is the largest brand of a, but its current brand in China's color TV market awareness is low, the market share of small. At the same time, its brand in recent years on the high-end quality user groups lack of appeal; Skyworth, although the forefront of the Chinese market, but its brand positioning in the low-end, and has been taking low prices popular OLED TV, no doubt the cart before the horse.
Moreover, from the user experience point of view, with the existing LCD TV, and LCD improved version of QLED TV compared to OLED TV market awareness is still low. On the one hand, LCD TV has 20 years to promote the popularity and full camp of enterprises to jointly educate the market and users, and OLED currently from the market promotion, but just four or five years; the other hand, it is OLED TV camp in the promotion and detonation The process, has been the lack of a strong appeal of the leading enterprises to pull.
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