Shenzhen Enrich Electronics Co., Ltd

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Company News >> Samsung exclusive access to Apple display orders LG recognition investment OLED display too late 23th,Mar,2017
                                     July 13, according to foreign reports, by the big customers Apple will be the fastest in 2017 in the iPhone using thinner, more power-efficient OLED display, LG display will increase the next generation of mobile display investment.
                             Samsung exclusive access to Apple display orders LG recognition investment OLED display too late
                             By the iPhone shipments slowed down and the impact of increased competition in China's display manufacturers, this year's display business environment is getting worse and worse. LG Display CEO Han Sang Beom said that as competitors have begun to invest in OLED display manufacturing, which is why the world's largest LCD panel manufacturer LG display needs to invest in OLED display reasons.
                             Apple is currently with the Samsung Electronics subsidiary Samsung monitor for exclusive negotiations, the latter will be the fastest next year to its supply OLED display. Han Sang Beom acknowledged that LG display into the OLED display manufacturing business is relatively late, and because the market size is small, high technology costs, OLED display to become mainstream still need a few years time. LG monitors are also currently developing bendable displays, but did not disclose the size and timetable of future investments.
                            "We are investing in OLED displays for small electronic devices," said Han Sang Beom, "It is undeniable that flexible OLED displays are now a major trend in the mobile world and we will have to accept This technology. "
                             Samsung will increase this year, the fastest investment in OLED display, the company had already let several of the old LCD screen production line for the new technology to make room for the new technology. Han Sang Beom said, LG display because of the TV display and mobile display dependencies, and will not quickly give up the market. He also said that with the end of the holiday shopping season approaching, the market demand for the LCD screen may be raised again.
                            "We have to rely on the LCD screen because the revenue from the OLED display currently accounts for less than 10% of the company's revenue," he said, "we have never considered abandoning the LCD business, but are considering closing the old production line."

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